01
Month
June 2026
Research and prototyping
Shape the product concept, build prototypes, and establish the Moonbird collaboration.
Done
Runway
The 21 September review closes economics, compliance, delivery, and commerce before the 5 October presale. November fulfillment and creator learning follow.
02
Month
July 2026
Identity selected
Finalize the Breath Buddy mark, typography, color system, packaging direction, and adult-first identity.
Done
03
Month
August 2026
Pre-launch build
Turn the new identity and the meeting decisions into the store, offer, operating plan, and owner-specific work.
In Progress
04
Month
September 2026
21 September go / no-go review
Review economics, compliance, delivery, and commerce. Proceed only with a defined Moonbird fee, approved claims path, credible fulfillment window, and working payment flow.
Current
05
Month
October 2026
Tranche-one presale
Open the first release to NSM and Moonbird warm lists, track each channel separately, and judge NSM against the 100 / 175 / 300 / 500-order scorecard.
Upcoming
06
Month
November 2026
First-batch fulfillment
Receive the ocean shipment, fulfill presale orders, and begin structured customer feedback and UGC follow-up.
Upcoming
07
Month
December 2026
Creator and TikTok learning loop
Deploy the committed $10k creator budget in $3k / $3k / $4k learning tranches, then add upside spend behind the strongest assets and audiences.
Upcoming