Milestones

Launch runway from March to August 2026

A month-by-month timeline of the key launch phases, with the current project moment highlighted so the team can see what is next at a glance.

01In Progress

Mar 2026

Research + Prototyping

Market research, competitive analysis, and first prototype development

Date

March 2026

02Upcoming

Apr 2026

First prototype arrives in US, testing with J+K, weight optimization, collaboration agreement finalized

Date

April 2026

03Upcoming

May 2026

Brand identity finalized, breathbuddy.com live with email capture, packaging design started

Date

May 2026

04Upcoming

Jun 2026

TikTok Shop active, first influencer outreach and product seeding begins

Date

June 2026

05Upcoming

Jul 2026

Pre-orders open via Stripe, NSM ambassadors beta testing, gathering feedback

Date

July 2026

Current focus month

06Upcoming

Aug 2026

Breath Buddy officially available for purchase, full marketing push

Date

August 2026