Overview
August 2026 launch control room
Track launch readiness across product, brand, marketing, and business development with a single calm view of what needs attention next.
Countdown
129 days
4 months and 9 days until August 2026.
To Do
12
Tasks currently in to do.
In Progress
6
Tasks currently in in progress.
Done
2
Tasks currently in done.
Upcoming milestones
6
Milestones still ahead in the launch plan.
Open decisions
4
Decision threads still waiting for alignment.
Done tasks against active scope in each core launch stream.
Product
0 of 7 tasks complete
Marketing
1 of 5 tasks complete
Brand
1 of 4 tasks complete
Biz Dev
0 of 4 tasks complete
Launch pulse
The team has momentum. Keep brand polish and launch channel setup moving in parallel.
The milestones most likely to shape launch readiness next.
March 2026
Research + Prototyping
Market research, competitive analysis, and first prototype development
April 2026
V1 Prototype Testing
First prototype arrives in US, testing with J+K, weight optimization, collaboration agreement finalized
May 2026
Brand + Website Launch
Brand identity finalized, breathbuddy.com live with email capture, packaging design started
Prototyping v1 Breath Buddy - ship to US for J+K feedback
Create and ship the first physical prototype of the Breath Buddy weighted plush to Jonny and Kelly for testing and feedback.
Back of napkin costs - estimate production + shipping costs
Create initial cost estimates for manufacturing, packaging, and shipping the Breath Buddy at scale.
Setup TikTok Shop (jonny@breathbuddy.com)
Create and configure a TikTok Shop account for Breath Buddy using the breathbuddy.com email.
Landing page design - refine marketing copy + visuals
Refine the landing page design with polished marketing copy, product visuals, and brand alignment.