breath buddy

Pre-launch dashboard

October presale · Go / no-go

21 SEP

Freeze the offer once economics, compliance, delivery, and commerce are clear.

Presale

05 October

Payment before US inventory

Customer

Adults

Ages 14+ eligible

Blocker

Fixed fee

Moonbird owns the answer

Launch gates

10 open decisions
Blocked

Economics

Fixed fee, price, shipping.

Moonbird + J+K

In progress

Compliance

Classification, tests, claims, insurance.

Moonbird

In progress

Delivery

Samples, ocean freight, US fulfillment.

Moonbird

In progress

Commerce

EIN, bank, Shopify, payments.

J+K

NSM scorecard · $115

20k list + friends · Moonbird tracked separately

Validation floor

100

orders

Gross

$11,500

Conversion

0.50%

Target

175

orders

Gross

$20,125

Conversion

0.88%

Strong

300

orders

Gross

$34,500

Conversion

1.50%

Breakout

500

orders

Gross

$57,500

Conversion

2.50%

List attribution

20k

NSM list + friends

$20k launch goal

60k

Moonbird list

Email committed · separate UTMs

$10k creator budget

$15k+ upside

Tranche 01

$3k

Test creators + angles

Tranche 02

$3k

Back clear signal

Tranche 03

$4k

Scale best direction

Release on quality, reliability, and audience fit.

Next actions

Open full board

Jonny

3

  1. Build the first Shopify product page

    Due Sep 7

  2. Confirm Shopify, Shop Pay, and Stripe architecture

    Due Sep 7

  3. Design the limited-batch presale mechanic

    Due Sep 14

Kelly

3

  1. Coordinate US and EU classification consultant

    Due Aug 28

  2. Gather ecommerce references and UGC examples

    Due Aug 31

  3. Send Moonbird one consolidated question set

    Due Sep 1

Moonbird

3

  1. Confirm production timeline and air sample plan

    Due Sep 2

  2. Define Moonbird fixed fee and cost ceiling

    Due Sep 4

  3. Confirm US fulfillment partner and handoff

    Due Sep 11