Decisions
Open decision threads
Keep the remaining commercial and launch-ops choices visible so they can be resolved before the product goes live.
Decision
Fulfillment Fee + Moonbird Margin
Description
Modeled at $40/unit - covers manufacturing, fulfillment, and margin
Options being considered
Cost breakdown from Moonbird. Agreement on whether $40 includes shipping or just production + margin.
Notes
Moonbird margin → to be confirmed. Money flow/invoicing depends on how we split/pre-finance production runs.
Decision
Single vs Double Storefronts
Description
Single Shopify store (NSM-managed) with Shipstation sync to Moonbird warehouse
Options being considered
Any concerns with single storefront approach, or prefer to split?
Notes
Technical things to be figured out, but we're aligned.
Decision
IP Split
Description
Concept IP (brand, name, marketing) → NSM. Execution IP (product design, engineering, manufacturing) → Moonbird.
Options being considered
Does this split work? Happy to revise as product clarity increases.
Notes
Aligned.
Decision
2026 Success Criteria
Description
Define what validates Year 1 - sales volume, revenue targets, customer satisfaction benchmarks.
Options being considered
At the end of the year, what would make you feel like this was worth continuing?